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PO Box 22678
Denver
CO
80222
US
Customer Service
PO Box 22678
Denver
CO
80222
US
My thoughts are, when you take a shower you don’t rub lotion all over your body and say you had a shower, you use soap. When you wash your clothes, you don’t put fabric softener in the machine and say your clothes have been washed. The same is true of your hair. You cant possibly "wash" your hair with conditioner. Conditioner will not remove oil, dandruff, dust particles etc from your hair. So basically you are only conditioning your hair and never washing it if you never use shampoo - not something I recommend.
Hair brushes destroy the hair shaft of afro textured hair (even when it is straightened). Any white person that wears a perm will tell you they don’t use a brush on permed hair. But we are taught as children that we are to brush our hair to stimulate our scalp. Brushes break the hair in the middle of the hair shaft. (brushing my hair was one of the experiments I did when I was researching black hair. I actually brushed bald spots in the crown of my head, trying to brush it to make it grow down my back). It is a myth that we need to brush our hair and when we do brush, it destroys our hair.
Sweat does not break your hair. That is a myth. I workout 5 days a week and am dripping sweat too. It has no adverse effect on your hair.
WEN is a product that is marketed to ALL hair types. Afro hair characteristics are very different than straight hair. You have only seen them demonstrate on a "curly" hair model (what we used to call "good hair") Never have you seen them "transform" a Kinky hair model on stage and you never will. A curl is different than a coil. I also strongly disagree with "co-washing" which is what they are advocating with their shampoo/conditioner product. I have no plans to try WEN because based on what I know to be true about afro hair and what I see WEN is offering, WEN in my opinion does not address the REAL needs of afro textured hair!
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